Is your marketing accidental or intentional?
By Stephanie Ward
You started your business because you love the work you do and the impact your work has on your clients. What you may not love is marketing your business - basically, figuring out where to find clients and how to connect with them. But just as you find your work meaningful, it’s actually possible to market your business in a way that also has meaning.
It's time to evaluate your marketing
Sometimes we follow someone else’s advice instead of following our own intuition. And it’s easy to fall into a pattern of doing something just because you’ve been doing it for a long time, even though it may not actually be effective. If your marketing feels a bit random, it’s probably time to evaluate what you’ve been doing and think about what you’d actually like to be doing.
What is one thing you’d like to stop doing in your marketing? Share your thoughts and questions in the comments section below.
Stephanie Ward is a Business and Marketing Mentor (fireflycoaching.com) who helps passionate small business owners attract more clients and grow their businesses. She offers a free special report, 7 Steps to Attract More Clients in Less Time at her website fireflycoaching.com. Stephanie Ward has been a marketing and business coach to a multitude of clients and knows how to go from a job you are note happy in to finding a career that you love. She left behind her years in the corporate world to pursue work she is passionate about: helping other business owners grow profitable businesses. Stephanie is an American citizen who has lived in the Netherlands since 1999. Before she began her coaching business, she worked in the corporate arena in business development, sales, marketing, management and consulting. She is a professionally trained coach who received her training at Coach Inc. She has an undergraduate degree in Business Management and a Masters degree.Read more